These Boots are Made for Walking
Er…make that running.
Word from Boots’ PR firm is that Boots No7 “miracle serum” (otherwise known officially as Restore and Renew serum), will be landing in CVS/pharmacy at 630 Lexington Avenue (at 53rd Street) in NYC on Wednesday, July 18, and will be available starting 8am. Each tube will retail for $21.99, with a limit of two tubes per customer. (Bottles are reportedly being sold on eBay for over $100!!)
How did this whole hullabaloo start, you ask? With a little BBC documentary called “Horizon” that aired in the UK. The program examined the science behind cosmetics, particularly those that claim to prevent and repair the signs of aging. A team of scientists at Manchester University, which had been studying Tretinoin for years, were dead set on their belief that no over-the-counter anti-aging creams could match the effectiveness of Tretinoin (the stuff in Retin-A).
That is, until they studied an off-the-shelf product from Boots - the Boots No7 Restore and Renew Serum. Of course, mass pandemonium broke out and consumers wiped the shelves clean of the product. Now it’s everything Boots can do to keep the product in stock.
Ah, the power of PR.
I’ve not been privileged to try the product. But I’d be interested to hear if any of you have. What are your thoughts?
July 11th, 2007 at 1:22 pm
I’m onto my second bottle of this (which is called Refine & Rewind here in the UK), which is really unusual for me, because I’m constantly on the hunt for the perfect product and rarely use the same thing twice. Anyway, I liked the first bottle so much I went out and bought another one when it finally ran out, and I love it. I can’t say it’s made a noticeable difference to my fine lines, but it has made my skin much softer, and the pores are smaller. It goes on like silk and makes a lovely makeup base, too.
July 11th, 2007 at 2:35 pm
Hi Amber - the publicist was nice enough to offer me a sample after she read my post. I can’t wait to try it. I have sensitive skin, so I’m a bit nervous for how I will fare. But I am excited to try it to see what all the fuss is about.
Do you think it’ll be good for sensitive skin types?
July 12th, 2007 at 2:53 pm
Hello. Long time no chat! I have a bottle of this and will be testing it soon. I am super scared to try anything on my face as I breakout with EVERYTHING. I’ll let you nkow how I fare if you tell me how it is for you.
Ellen
July 15th, 2007 at 12:58 pm
Will it be available only at the CVS at Lex or all the CVS in the city?
July 15th, 2007 at 2:13 pm
Beth - just the CVS at Lex, unfortunately!
August 27th, 2007 at 12:59 pm
[…] There’s been one helluva hullabaloo over the product in the UK thanks to a fortuitously timed BBC documentary. While I lean on the skeptical side of things, I find it hard to argue with scientists who say that it’s the one over-the-counter anti aging product that works just as well as the leading Tretinoin. […]